FOOD TRUCK: YIPPIE PIE YAY PIE CO.
This project presented a unique experience of creating a food truck. The idea was to create an identity based of the food subject you drew from a bowl that was cohesive, striking, and conceptually well planned. This called upon us to use our conceptual development skills and knowledge in the Adobe programs to create a logo, menu, and design for our food trucks.
I began this project by looking for clever wordplay to be my truck name. I knew once I had the name that everything else would fall into place. I was watching the Christmas movie Die Hard and one of the most famous lines in the film is “Yippie-ki-yay, motherf******” and I thought to replace the “ki” in that phrase with pie. After coming up with this I knew I wanted a visually striking style that was colorful and playful because I liked the contrast between that and my inspiration. I developed several variations of my styles and then took elements I liked best and then combined them. The color scheme reflects colors you would see with pies and it was important for my entire truck to carry on with that. After coming up with my main ideas I knew what wanted in all other aspects of my truck with Die Hard references sprinkled throughout.
This project was a very good learning experience. It is always good to refine your conceptual development skills. The challenge I was presented with here was creating something that was cohesive. Creating an entire brand is no small feat and having to constantly check on and edit out ideas that clashed with my overall vision was difficult. With that being said, I pushed through the hard parts of this project and I feel I came out with something that is eye-catching, cohesive, and overall well done.
